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Stakeholder engagement for content strategy
1. Welcome and hello from Tracy
An introduction to your workshop and your tutor (2:40)
2. Who are they?
What do we mean by stakeholders? (3:38)
Mapping your stakeholders (13:11)
3. Getting to know them
Techniques to understand them and their priorities (12:39)
How will you find it all out? (5:52)
4. Talking about content strategy
Talking about content strategy with them (12:32)
5. Designing your approach to stakeholder engagement
Stakeholder engagement plans (9:01)
Working with RACIS frameworks (3:19)
6. Navigating difficult conversations and creating win-wins
Knowing yourself (13:09)
Creating win-wins (9:28)
Bouncing back from difficult conversations (11:38)
An introduction to your workshop and your tutor
Complete and Continue
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